Condo Comparatives: Time to buy? Ask Rasmus at PRE 213-995-5055 (www.LADowntownCondos.com)
Firstly, why PRE? Why Rasmus? Because he and his team at PRE get it: He is both an investor in South Park Los Angeles (properties and added-value businesses designed to serve the communities’ residents such as Hygee Bakery just south of 11th street, on the corner of Hope and 11th-ample parking, which will be opening quite soon) and a resident of South Park L.A himself.
His concerns, his values, and his goals are aligned with other residents and he is a powerful advocate on behalf of the prospective buyer. Interestingly and importantly, he is in tune with the fastest growing South Park L.A demographic: Korean-American buyers. Rasmus has an intuitive sense of cultural understanding, which is very important: His values and outlook align with yours.
Next: is it time to buy? YES. Note in red below, South Park L.A took a 34% slide in condo-property values. There is not much more room to fall: the overall real estate market is evening out, in fits and starts, but, The South Park Development Group’s (WWW.FLVLLC.COM) data points to a bottom. What are the net effects of waiting to see if the market has more ‘give’ in it? Potential increased interest rates (governments engaged in stimulus policies tend to lead toward increased rates) whose increase may outwiegh the gains of waiting for a further drop.
Finally, the infrastructure of South Park L.A is strong and stable and there is a group of stake-holders (Rasmus at PRE), The South Park Development Team, Francis, the Managing Director of LUMA who are working to add the amenities and services, the attractions and interests, to round the neighborhood out.
It’s time to buy.
MOST EXPENSIVE CONDOS 3/09 3/09 3/08 :
ZIPCondo Median Median Community CodeSales PricePriceChange
Hermosa Beach 90254 5 $990 $655 51%
Santa Monica 9040312803 810 -1%
Pacific Palisades 90272 5700 747 -6%
El Segundo 9024512640 529 21%
Venice 90291 4638 N/A N/A L.A./
Los Feliz 90027 5630 N/A N/A
Redondo Beach 9027714615 700 -12% Redondo Beach 9027824612 590 4%
L.A./South Park90015 5603 450 -34%
L.A./W. Hollywood 90046 7590 608 -3%
hygee bakery-part 2 of 5
Rasmus Lee and his partners are so close to opening a true, Danish bakery-Cafe serving fresh, just out of the oven, light, flaky, pastry and breakfast fare for the residents of South Park Los Angeles and the greater Downtown Los Angeles community, providing a needed service for South Park-in essence an alternative to Starbucks and providing 25-35 new full time and part time jobs to the under-employed.
He and his partners have brought on board a dynamic, professional expert from Denmark to assure quality and standards.
You can just imagine the aroma of fresh baked goods wafting from the greasless-kitchen, the scene of a busy, kitchen which can be viewed from the large windows. Hope Street, South Park Los Angeles, all the residents, and all the stake holders will benefit from Hygee Bakery: In a recession and Rasmus took financial and professional risks to open and he has had to go through significant difficulties to realize his goal.
This blog, and this author truly salute the perserverance of Rasmus and Co.,
Bottom-Line: If you knew the full-story, the drama behind the scenes of what it will take to finally open, you would agree, that at the end of the day, Rasmus, Premiere Real Estate (www.premiererealestatebroker.com), and all his partners have undergone a trial by fire in order to provide our South Park L.A residents an added value: A full-service, specialized, gourmet Danish bakery.
My team at The South Park Development Group (www.flvllc.com) is their neighbor and we can’t wait to walk two doors down for a light breakfast and some coffee. To all South Park residents- let’s support local innovation, let’s all become more than customers of Hygee Bakery and Rasmus’ efforts-let’s become members, regulars, and help turn the tide.
Soon to come: Part Three, Opening Day-which we will upload onto this site via live video-cast and flash around the world on You Tube and via a twitter-campaign.
farmer’s market: coming to your neighborhood.

another one? that’s probably what you’re thinking. but why not? and why not in southpark l.a.? a farmer’s market is exactly what southpark needs to get people out and about, meeting new friendly people and becoming a neighborhood.
actually, it would be more than just a farmer’s market. it would be a southpark organic cooperative that would offer more than just certified organic produce. we would bring arts and handcrafted products. everything at high quality but low prices. it would highlight shops in the area so that we could draw in more attention to the southpark neighborhood. it would be a place people could ride their bikes to or walk with their family… where they could buy fresh produce and develop friendships with the vendors they are buying from.
branding & mkt 101: the danger of hyperbole or: “the worlds greatest phone system.”
Short and sweet: Mercedes Benz doesn’t call themselves the best automobile manufacturer in the world, nor for that matter does Rolls Royce-it does claim, that in relation to the size of the car and the size of the engine that it is the quietest. Note, relational to other distinguishing elements of the product.
Even Rolls Royce knows it’s important to qualify a claim.
Be what you are and admit your mistakes-then you will be trusted as an interlocutor, client, or service provider. This recession has cut the wheat from the chaff: those left standing will return to the basics: great service, great branding, and a degree of dignity relational to hyperbole.
For example: If a client asks me has Forbes Legacy Ventures LLC ever failed? Answer: Yes. Or, have I (Martin) lived a life with full of personal mistakes. Answer: Yes. Or, are you sure all your ideas are good? Answer: No. Or, are we the ‘greatest’ branding-biz dev-vc organization. Answer: No, sir.
Forbes Legacy Ventures LLC and The South Park Development Group have been told about the “world’s greatest phone system.” -hyperbole.
Here’s why: Out of 70 days use, 69 have been filled with some kind of error-each error a mark against my brand-my companies.
The errors continue: Two clients assumed we had gone out of business. Today clients and I called into the office this morning when my team was here and the phones did not ring.
Clearly, this is not the world’s greatest phone system. It’s a system that is actually a threat to our business.
Save the hyperbole for the saps-this crews been around the block too many times.
Lesson: Don’t ever use “greatest” -unless your:
- Nelson Mandela (South Africa’s Champion and world Icon)
- Gandhi (Saviour of India)
- Kevin Roberts (World Wide CEO Saatchi and Saatchi and saviour of over 700 brands-not hyperbole)
- Giovanni Agnelli (Founder of FIAT, emperor of Alfa Romeo, Ducatti, Maserati, Ferrari, and Lamborghini, and, founder of Europe’s third largest V.C firm-for which he was the secret leader of until after he passed away).
- Muhammad Ali (Need I say more)
- Winston Spencer Churchill (Saviour of Western Civilization)
- Golda Meir (Israel’s Iron Lady)
(just a few examples)
follow-up to earlier post: e-road electric vehicles road test (zero carbon emissions)
phenomenal, fast, and fun-whilst achieving true sustainability.
the e-road’s a winner and a vital component toward moving los angeles toward a better, cleaner, sustainable future.
Brett, Steff, and I were impressed and noted the multitude of customization possibilities.
We’re excited-for consumers, for Los Angeles, and for the future of sustainability.
full disclosure: the writers of this post, the team of Forbes Legacy Ventures LLC-South Park Development Group, are developing a relationship with E Road to explore future business endeavors- for info: mcporter@flvllc.com or btomich@flvllc.com
south park los angeles-pockets of sustainable industry-bound together into a common, innovative hub?
today the south park development group team visited a local distributor of self-designed bicycles. he is local in that he lives in south park and his distribution hub/workshop is in south park los angeles. he is international in scope in that his ’shop’ is virtual.
his product is innovative, simple, sleek, and imminently customizable.
there is no question that he is leaning into future trends: more and more of us will be getting out of our cars using alternative forms of transport: creating, by default, to a certain degree, hyper-localism within a global financial edifice undergoing intense stress and, also reform (yes, things will get better-the equity markets, multiple, straining, under duress, will even out in the next three years, and as innovators, innovate, capital will flow and the markets will slowly, in fits and stages, make a long, winding come-back).
as we learn more and more about south park (Michael Van Parys notes that nearby there are still-possibly, local blacksmiths) it becomes clear that a stage has been set for alternative innovation-for southpark los angeles to become the hub of alternative innovation if we can come together a grow a unified, regional brand: south park los angeles, california’s hub of sustainable innovation.
the markets will reward sustainable, alternative innovation….in spades.
south park development group is going to, step-by-step, develop this idea and, as we are able, discuss and promote it with stakeholders, residents, politicians, leaders, and especially with entrepreneurs and consumers-the two forces best suited to change our world for the better as they are the ultimate influencers.
south park l.a and the fortune cookie- southparkla.com
it is interesting the degree to which residents of south park l.a fall within a category: couples working together in the same business, moving toward the same goals of safer, brighter, better lives.
these are essentially family owned businesses sans the family-which, if all the best demographic reports are to be believed, will soon have children and become families.
south park l.a has this great opportunity:to brand itself as the hub of innovation through the prism of family values, powered by family-owned businesses capital.
Nielsen and a broad grouping of studies show that weather the powers that be make the decision to formulate all the congruent positives found in this trifecta: innovation, value strength, and family owned businesses, that’s what south park will look like.
why not build on this? why not unify behind a neighborhood vision branded into a tribemark ™ full of gleaming stories and hopefuleness, that,together do many things right- one of which is strengthen property values and, well, our collective values.
it is the position of southparkla.com that the recession and the power of youthful vitality, almost boundless, that it is being met with by young innovators, will change the global values landscape and that means, the power of commoditized brands and power collectives will diminsh, increasing the power of innovators, change agents, and ideas companies.
about the fortune cookie: my wife and i went out to dinner tonight at one of our favorite places in China Town: Yang Chow. The fortune cookie reads: “be tactful-do not overlook your own opportunity…”
quite right.






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