South Park Los Angeles

The short answer is: Yes.

Bunch of ifs: If you do it consistently, if you do it well, if you enjoy it, and if you invest in it: time, creative energy, and to a degree, a financial investment (time is money).

Long answer: if you don’t do email marketing campaigns, if you don’t use blogs to support your product and services and website(s), and feeder websites, in this market, and going forward, you are out of the game, or at best, at the back of the pack.

It’s not that everyone is doing it: allot of organizations are-it’s that all the best-of-breed organizations are doing it, and doing it well, and doing it every day-and that takes discipline.

Let me give you some examples close to home: when we (southparkla.com) write relevant postings, well thought-out, with the right ratio of tagging, meta-tagging, and back end SEO tools, our readership holds or grows. When we blog too much about our own activities: South Park Development Group and Forbes Legacy Ventures LLC, we get static-our viral audience gets disgruntled, and the confidence level in the efficacy of our blog falls by degrees.

However, when we maintain our relevancy, southparkla.com readership grows-sometimes exponentially. When we write turgidly, and keep our topics on point, when are blog is in flow with our audience, readership grows.

When southparkla.com uses twitter and engages in micro-email mkt campaigns to support our blog, or our primary site: www.flvllc.com, and we do it with a degree of verve, readership has doubled, tripled, quadripled.

What does this all mean? If you have a product or service to offer, the most effective way to make sure you are noticed consistently and positively, is to develop a powerful, year in, year out, virtual marketing campaign.

This all presupposes that you have been strongly branded and that your product or service is very good and these suppositions are the back bone to insuring that your virtual campaign has legs.

Put another way: you can’t build a  powerful,structural branding and marketing campaign on a sub-par product and expect it to do well.

It will be noticed because of the campaign but counter-marketing forces (word-of-mouth etc…) will create a tipping-point at which point it becomes better to freeze on marketing and go back to the drawing board.